I made that mistake — and it cost me time, energy, money, and momentum.
This video shares the exact framework I wish I had when I launched.
Inside, you'll learn:
Why targeting everyone will kill your messaging (and your growth)
The 3 key criteria of an ideal first target customer
What problem you should address first (PUR)
How to validate willingness to pay before you waste your time
Why customer frustration is your best friend
And two bonus tips:
Targeting early adopters (and avoid resistant profiles)
Building an anti-persona to clarify your focus even more
👉 Perfect for B2B SaaS founders in the go-to-market planning phase
Watch this video here on Substack - or on Youtube.
Can’t wait for your feedback on it!
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