Dear incredible person, I hope you’re doing well.
You subscribed to my newsletter. But I didn’t publish any edition since April 2023.
So I figured I should let you know what this will become, in case you want to receive the next ones or simply unsubscribe.
Since last time, lots happened.
Long story short:
I became a full-time freelancer and pivoted twice
I went to Thailand one month, and lived in Kyoto (Japan) for 5 months
I’m getting more demand than ever - that’s why I now have the time to restart this newsletter
What do I do now?
I help Sales-led B2B SaaS on their Website Messaging.
Why?
How often do you see a software’s website with:
A hard-to-believe promise about ROI, revenue, growth, pipeline, productivity…
A generic messaging that seems to be only for C-levels
Unclear explanations on what the tool actually does
?
Well, these messaging mistakes cost a lot of money to SaaS companies.
Because their website’s visitors don’t resonate with it:
They don’t get what the SaaS does and how it solves their problem.
Rather than helping their sales team, the website confuses prospects. And all marketing investments get wasted, as they redirect toward a useless website.
Actually, I faced this problem as a freelancer.
I was struggling to sell, my messaging was not clear, I had 0 traction.
So I worked on it, and designed my process. It got me 3 big clients within 2 weeks.
What’s next?
Now, I’m working on a small website to explain what I do, as I started on LinkedIn.
I intend to use this newsletter to share free tips on this topic:
Website Messaging for Sales-led B2B SaaS
I don’t know yet about the frequency or format. Probably a weekly short one, like <2mn to read, about this specific topic and nothing else.
If that interests you, great!
If not, feel free to unsubscribe. I don’t want to pollute your inbox.
Either way, I’m always open for a chat if you want to network/have a question about my services ;)
See you soon!
Have a great day,
Gaspard