Messaging Clarity for B2B SaaS
You built a great tool.
Your sales work… works.
But what about your marketing channels - you could use for sales?
Aka: your website, cold emails, pitch deck, use cases, content…
Chances are -if you grew Sales-led- you either:
Target CEOs and C-levels only
Talk mostly about your outcomes
Try to sell in every interaction
And that works in face-to-face exchanges, like sales calls…
…but for other channels, like your website or cold emails:
It doesn’t resonate with 99% of your readers who could help you sell
Nobody believes your promise about growth, pipeline, productivity…
Potential clients detect your salesy intent and run away
It’s not a product problem.
It’s not a sales problem.
It’s your messaging.
I’ll share you actionable tips to make your messaging strategy work.
Read a few past editions before subscribing. If you’re leading a Sales-led B2B SaaS, I’m confident you’ll find it valuable ;)
See you soon,
Gaspard
